Brand - Way to play

The idea behind Waytoplay is from 2005 when a father was looking for a good toy that would be easy to take with him, was durable and which could be played with for many hours – but which didn’t take up too much space. His son loved playing with cars, so why not create great circuits for the cars that he always had with him in his travel bag?
For many years, it remained a private – and thus not a commercial – idea. It wasn’t until 2013 that Waytoplay took the plunge into the toy business. It proved to be such a success that today the products are sold in more than 60 countries worldwide.